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Grand Estates Auction Company

Luxury Homes on the Auction Block - Atlanta Journal Constitution

Highlands, N.C. - The bidders came dressed like money on vacation, in polo shirts, sneakers, shorts, loafers without socks and khaki slacks. One wore a flowery print beach shirt; another, a straw cowboy hat, cowboy boots, black jeans and a snake skin jacket.

Into this crowd, the owner of a $4.8 million mountainside luxury second home, cast his plight. And, if you had to guess, you’re probably right. He didn’t get his $4.8 million. He got barely more than half that -- $2.45 million.

The auction last week in this affluent mountain town in the western corner of North Carolina where many Atlantans own second homes, describes a developing dynamic in the high-end real estate market.

Owners of multi-million-dollar estates and second homes built during the boom years who are trying to unload the homes now are watching as they languish, overpriced and unsold, on the market, sometimes for years, then resorting to the last resort: absolute auctions.

In an absolute auction there’s no minimum bid and the seller can’t pull out because the top bid is too low. Three bangs of the gavel and it’s gone. Half of what you hoped for? Tough.

But, you know what, count your blessings, said Stacy Kirk, co-owner of Grand Estates Auction Company, which hosted the auction last week in the great room of the 6,100-square-foot, five-bedroom, five-and-a-half-bath mansion at 750 Ravenel Ridge Road.

“This was a great deal for the buyer, and a great deal for the seller, because nothing is moving up here,” said Kirk, a few minutes after auctioneer Bill Higgins banged his gavel, pointed into the crowd of about 20, declared “sold to bidder number 17 for two million, four-fifty!” and was greeted with applause.

The owner built the mansion back in 2005 as a retirement home. He put it on the market 15 months ago when he and his wife decided to divorce. But, after 15 months, switching real estate agents and dropping the price from $4.8 million to $4.2 million, and still no buyers, he called Grand Estates.

Kirk told him an auction was the “most equitable way to get the true market value” out of his home and guarantee it would sell. “We put a spotlight on the property and create an urgency among buyers,” she said.

Neither the seller nor the buyer would agree to be interviewed. Did the seller get stuck? Depends whom you ask. Kirk wouldn’t go into particulars, nor say how much her company charged for the auction.

But, a couple of hours before the auction, based on her firm’s assessment of the property and knowledge of the owner’s situation, she said:  “We’re confident the value of the home is in excess of what is owed.”

Kirk declined to say before the auction what she thought the house would sell for. Afterward, she said it sold for a “bit more” than she expected.

The auction, which was advertised in the local newspaper, The Highlander, the Atlanta Journal-Constitution, the New York Times and national magazines including Forbes, was the talk of Highlands Tuesday morning before the afternoon sale.

High-end real estate is the lifeblood of the community, with its assortment of Rodeo Drive-like boutiques and restaurants on Main Street. About half the residences in town are second homes, estimates Gary Garren, the owner of Century 21 Mountain Lifestyles real estate in Highlands.

Over the last two years, sales prices on those homes have been battered, down as much as 20 percent, according to Garren. On the upside, he said, last spring they started rebounding. But not enough to make 750 Ravenel reasonable, said Garren, who researched the property for a client who decided not to bid on it.

Garren said after the auction that he had expected the property to go for “something south of $2 million.” Others in town figured $2.1 million -- a number reached in the first five minutes of the auction.

The sale price was, in any case, far below the $4.2 million it was last listed at, by Sotheby’s, last June, and more aligned with the most current Macon County tax evaluation, which put the value at $2,417,630.

But these were high-rollers rolling into town, from as far away as Washington, D.C., and they certainly had money to spend. Just to get into the auction each of the 13 parties bidding had to present a $50,000 certified check. That was refundable if they didn’t buy the house, put toward the purchase price if they did.

“At least two of these people own six homes or more,” said Kirk by way of explaining how much money these people were used to throwing around on real estate.

And, on top of paying the winning bid price of $2.45 million, the winner was assessed a 7.5 percent “buyer's premium,” which went to the seller, meaning the total sale price of the home was $2,633,750, said Kirk, who wouldn’t say how much the seller had to kick back to her firm for staging the auction.

Kim James, a broker associate with Signature Properties in Highlands, represented the losing bidder, who folded when the price got above $2.4 million.

She said the auction was well-staged, “wonderful, and the people who ran it were easy to deal with,” but the buyer she represented, who wanted the property as an investment, had a hard price-per-square-foot formula and anything above $2.4 million was overpriced.

James said the auction sent a mini shock-wave through the world of Highlands' real estate because, “Highlands is not known for auctioning off property, especially in Ravenel,” a gated community about a mile from the center of town that "is one of the premier areas of Highlands, and it always has been."

But there may be more in the future. Kirk said her 10-year-old company has seen an increase in owners giving up on real estate firms and going to absolute auctions since the recession and dive in real estate prices began about two years ago.

But her company rejects nine out of 10 potential clients, either because their property doesn’t meet the “luxury” standard (it has to be worth at least $1.5 million), or the owners “don’t have reasonable expectations -- they want 10 million for a home worth five million.”

Atlantan Daniel O’Dell is rolling the dice with his $2.85 million Buckhead home, which he will put on auction through Grand Estates in December, after having it on the market for almost a year and a half “and not getting enough traffic.”

“There’s risk involved, certainly,” said O’Dell, who has divorced and now has the five-bedroom home all to himself. “I guess somebody could bid $1 million on it. But I think the house will sell for what it’s worth. And, for me, it’s time to move on.”

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Testimonials

  • This is the third auction I have had the pleasure of working with you on and have found your firm to be extremely professional and so very well organized. Your honesty, integrity and credible reputation are beyond reproach.

    - L. Romano, Indian Rocks Beach, FL
  • Any seller who is seeking a means of selling luxury property in an expedient manner and is willing to accept the most competitive price the market can bear, I refer to Grand Estates Auction Company.

    - D. Laiacona, Savannah, GA
  • The fact that we had 21 bidders from 12 states on our auction day is a testament to the effectiveness of your marketing, and the fact that the winning bidder bought the house for cash shows your skill in getting buyers to act now!

    - K. & B. O'Brien, Savannah, GA
  • As a real estate broker, I am speaking from experience when I rate your company as among the best I have ever encountered. After watching our show house languish on the market for 3 years, it was amazing to auction and close in just 12 days.

    - K. Weber
  • As a broker who had my client's home listed for 18 months, I was relieved to find a company to take on this very special property and expose it to as many buyers as possible. I am one broker who is very pleased to have my commission in such a short time.

    - R. Pinner, Lake Whitney, TX
  • We are amazed at the number of showings that took place in such a short period of time. No stone was unturned and your marketing strategy was excellent.

    - B. Boyd, Charlotte, NC
  • What a sale! Grand Estates Auction Company came through with flying colors on all they promised. 80 or 90 clients previewed with 27 registered bidders! It was the talk of Lake Norman and had realtors shaking their heads at its success.

    - S. Carpenter, Lake Norman, NC
  • From the inception of the auction agreement to the moment our house was sold, you and your staff were magnificent. Grand Estates moves quickly and efficiently, and everyone we dealt with was knowledgeable and informative. In short, you guys are pros.

    - R. D. Brewer, South Fork, CO
  • Our sale has set a new standard for this area's market and our phone continues to ring with inquiries on how we were able to accomplish such a successful sale. My response has been and continues to be: hire experienced professionals like Grand Estates.

    - M. Reiswig, Arlington, TX
  • Purchasing the St. Croix property has been one of the most positive experiences I have ever had. My instincts told me that I could trust you and your company and we would readily recommend you to our friends as a great way to buy or sell real estate.

    - Odis, St. Croix, USVI
  • We feel most importantly our success was due in large part to your particular auctioning skills and the exceptional sales skills of your staff. Thank you for everything - we are definitely happy sellers.

    - E. & S. Abramson, Vail, CO
  • Through high quality marketing, a top-notch sales staff and your great attention to detail, you brought my wish to fruition and amazingly it took less than 60 days from the day I signed up.

    - E. Karesh, Mt. Pleasant, SC
  • We are still in total shock. We had absolutely no idea our home would sell in the first four days of agreeing to work with Grand Estates Auction Company.

    - M. Gustin, Whitney, TX
  • I just wanted to write a quick thank you for the great success we had at our auction in Highlands. It was the worst of times for real estate there, but your team created a great turnout of bidders and got it accomplished.

    - J. Morris, Highlands, NC
  • After discussing this house on the telephone with you, we knew we just had to have it. So, we went ahead and bought it sight unseen. To say that it was everything you said it was is an understatement. It is magnificent.

    - J. & C. Sansom, Naples, FL
  • I want to thank you for making the sale of my home such a success. I was deeply impressed with your skills, marketing and operations of your auction company. As a real estate agent and owner, your auction set a new standard for the Charleston market.

    - J. Near, Charleston, SC
  • From the initial marketing of the property to the final day of auction, Grand Estates' approach to the selling of the home was unique, professional and unprecedented.

    - M. Horton, Badin Lake, NC
  • I enjoyed my first experience with Grand Estates tremendously and I found the auction process to be very innovative and exciting. Both myself as the buyer's broker and my clients were treated with the highest standards of professionalism.

    - L. Mackarous, Montreal, QC
  • I recently heard two realtors complaining that the market was down over 65% this season, and to know that you broke the record with the highest sale in 2 years is commendable, but in this market it is amazing.

    - J. Eroncig, Aspen, CO
  • The Grand Estates process is by far superior to the more "traditional" approach to real estate sales. GEA attracts potential buyers from around the country and beyond, something we never would have been able to achieve with a traditional listing.

    - P. & D. Richardson, Whitefish, MT
  • Any questions we had along the way were always answered to the fullest by the Grand Estates staff, which only furthered my support and trust in the team. Everyone involved was professional and knowledgeable in representing our property at auction.

    - A. Goldstein, North Hampton, NH
  • The biggest difference between Grand Estates and others is that they wait for something to happen and Grand Estates makes things happen.

    - S. & J. Epstein
  • In the end, your marketing and sales efforts paid off with a turnout better than either of us had hoped for, even during a quite difficult economic environment!

    - B. Atkins, Captiva, FL
  • After meeting you on Summerland Key, I was introduced to the merits of a Grand Estates auction. I have discovered that not all luxury auction companies are the same. I was convinced of your superior service previously, but am even more so now!

    - L. Ferringo, Florida Keys
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