
Aspen, CO << back
SOLD - $4,912,750



The Challenge
Although this incredible estate, with its iconic rugged Aspen craftsmanship nestled in the tall evergreens along Snowmass Creek and surrounded by the snowcapped Rocky Mountains, offered exquisite views and long-term opportunities, the owner had built it as a spec home and hadn’t anticipated facing lengthy holding costs. But faced with a depressed real estate market, which, according to local real estate professionals, had been down 65% in the previous season, the seller faced a choice: either continue to list via conventional MLS channels after a year on the market with no results. Or, engage Grand Estate Auctions and defy the current economic situation to sell at the highest possible price in the shortest amount of time..
The Solution
Given the global appeal of the Aspen lifestyle, we launched a multi-channel marketing and PR campaign that reached both North American buyers as well as international clients eager to leverage currency and market advantages. The result? Over 200 inquiries on the property within 30 days that resulted in 100 pre-qualified previews and 27 ambitious bidders on the day of auction. This beautiful ranch retreat sold at 91% of its traditional listing price on the day of auction, and the final offer broke a two year record as the highest sale in the area.
<< back
Although this incredible estate, with its iconic rugged Aspen craftsmanship nestled in the tall evergreens along Snowmass Creek and surrounded by the snowcapped Rocky Mountains, offered exquisite views and long-term opportunities, the owner had built it as a spec home and hadn’t anticipated facing lengthy holding costs. But faced with a depressed real estate market, which, according to local real estate professionals, had been down 65% in the previous season, the seller faced a choice: either continue to list via conventional MLS channels after a year on the market with no results. Or, engage Grand Estate Auctions and defy the current economic situation to sell at the highest possible price in the shortest amount of time..
The Solution
Given the global appeal of the Aspen lifestyle, we launched a multi-channel marketing and PR campaign that reached both North American buyers as well as international clients eager to leverage currency and market advantages. The result? Over 200 inquiries on the property within 30 days that resulted in 100 pre-qualified previews and 27 ambitious bidders on the day of auction. This beautiful ranch retreat sold at 91% of its traditional listing price on the day of auction, and the final offer broke a two year record as the highest sale in the area.













