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Grand Estates Auction Company

Key Largo, FL << back

SOLD - $9,000,000+

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1-800-552-8120

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Testimonials

  • Through high quality marketing, a top-notch sales staff and your great attention to detail, you brought my wish to fruition and amazingly it took less than 60 days from the day I signed up.

    - E. Karesh, Mt. Pleasant, SC
  • The biggest difference between Grand Estates and others is that they wait for something to happen and Grand Estates makes things happen.

    - S. & J. Epstein
  • We are amazed at the number of showings that took place in such a short period of time. No stone was unturned and your marketing strategy was excellent.

    - B. Boyd, Charlotte, NC
  • Any questions we had along the way were always answered to the fullest by the Grand Estates staff, which only furthered my support and trust in the team. Everyone involved was professional and knowledgeable in representing our property at auction.

    - A. Goldstein, North Hampton, NH
  • This is the third auction I have had the pleasure of working with you on and have found your firm to be extremely professional and so very well organized. Your honesty, integrity and credible reputation are beyond reproach.

    - L. Romano, Indian Rocks Beach, FL
  • Any seller who is seeking a means of selling luxury property in an expedient manner and is willing to accept the most competitive price the market can bear, I refer to Grand Estates Auction Company.

    - D. Laiacona, Savannah, GA
  • In the end, your marketing and sales efforts paid off with a turnout better than either of us had hoped for, even during a quite difficult economic environment!

    - B. Atkins, Captiva, FL
  • From the initial marketing of the property to the final day of auction, Grand Estates' approach to the selling of the home was unique, professional and unprecedented.

    - M. Horton, Badin Lake, NC
  • The Grand Estates process is by far superior to the more "traditional" approach to real estate sales. GEA attracts potential buyers from around the country and beyond, something we never would have been able to achieve with a traditional listing.

    - P. & D. Richardson, Whitefish, MT
  • I recently heard two realtors complaining that the market was down over 65% this season, and to know that you broke the record with the highest sale in 2 years is commendable, but in this market it is amazing.

    - J. Eroncig, Aspen, CO
  • Our sale has set a new standard for this area's market and our phone continues to ring with inquiries on how we were able to accomplish such a successful sale. My response has been and continues to be: hire experienced professionals like Grand Estates.

    - M. Reiswig, Arlington, TX
  • After meeting you on Summerland Key, I was introduced to the merits of a Grand Estates auction. I have discovered that not all luxury auction companies are the same. I was convinced of your superior service previously, but am even more so now!

    - L. Ferringo, Florida Keys
  • I want to thank you for making the sale of my home such a success. I was deeply impressed with your skills, marketing and operations of your auction company. As a real estate agent and owner, your auction set a new standard for the Charleston market.

    - J. Near, Charleston, SC
  • The fact that we had 21 bidders from 12 states on our auction day is a testament to the effectiveness of your marketing, and the fact that the winning bidder bought the house for cash shows your skill in getting buyers to act now!

    - K. & B. O'Brien, Savannah, GA
  • As a real estate broker, I am speaking from experience when I rate your company as among the best I have ever encountered. After watching our show house languish on the market for 3 years, it was amazing to auction and close in just 12 days.

    - K. Weber
  • We had marketed the estate for over a year and a half with some of the best realtors in the area and none of them created nearly the amount of interest that Grand Estates Auction Company did.

    - S. Brown, Key West, FL
  • What a sale! Grand Estates Auction Company came through with flying colors on all they promised. 80 or 90 clients previewed with 27 registered bidders! It was the talk of Lake Norman and had everyone shaking their heads at its success.

    - S. Carpenter, Lake Norman, NC
  • We feel most importantly our success was due in large part to your particular auctioning skills and the exceptional sales skills of your staff. Thank you for everything - we are definitely happy sellers.

    - E. & S. Abramson, Vail, CO
  • From the inception of the auction agreement to the moment our house was sold, you and your staff were magnificent. Grand Estates moves quickly and efficiently, and everyone we dealt with was knowledgeable and informative. In short, you guys are pros.

    - R. D. Brewer, South Fork, CO
  • We are still in total shock. We had absolutely no idea our home would sell in the first four days of agreeing to work with Grand Estates Auction Company.

    - M. Gustin, Whitney, TX
  • I just wanted to write a quick thank you for the great success we had at our auction in Highlands. It was the worst of times for real estate there, but your team created a great turnout of bidders and got it accomplished.

    - J. Morris, Highlands, NC
The Challenge

The developer of Mariner’s Club Key Largo, a premier mid-size oceanfront community and resort in Key Largo, FL, had experienced a tremendous slowdown in real estate sales. Consisting of approximately 110 units of luxury townhomes and oceanfront villa condominiums, the property had a remaining inventory of 14 units and outstanding debt owed to the bank. The on-site sales manager of the community had experienced difficulty in getting buyers to purchase in a time where there had been no recent comparable sales, and the developer needed to sell the remaining units in the community in order to cover lender obligations and move on to more profitable ventures.

The Solution

We knew attracting extensive interest for the auction and property would create competition amongst the buyers, renew confidence in market demand, and result in profitable returns for both the developer and lender, so we used an international marketing and PR plan to attract a wide pool of pre-qualified buyers. In a 30-day period, we received over 500 inquiries, and our on-site sales staff previewed the development to over 200 groups of people during the four day preview period – registering over 50 bidders for the auction. Buyers’ demand exceeded the initial offering, resulting in $9MMsales after a single afternoon.
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