
Key Largo, FL << back
SOLD - $9,000,000+



The Challenge
The developer of Mariner’s Club Key Largo, a premier mid-size oceanfront community and resort in Key Largo, FL, had experienced a tremendous slowdown in real estate sales. Consisting of approximately 110 units of luxury townhomes and oceanfront villa condominiums, the property had a remaining inventory of 14 units and outstanding debt owed to the bank. The on-site sales manager of the community had experienced difficulty in getting buyers to purchase in a time where there had been no recent comparable sales, and the developer needed to sell the remaining units in the community in order to cover lender obligations and move on to more profitable ventures.
The Solution
We knew attracting extensive interest for the auction and property would create competition amongst the buyers, renew confidence in market demand, and result in profitable returns for both the developer and lender, so we used an international marketing and PR plan to attract a wide pool of pre-qualified buyers. In a 30-day period, we received over 500 inquiries, and our on-site sales staff previewed the development to over 200 groups of people during the four day preview period – registering over 50 bidders for the auction. Buyers’ demand exceeded the initial offering, resulting in $9MMsales after a single afternoon.
<< back
The developer of Mariner’s Club Key Largo, a premier mid-size oceanfront community and resort in Key Largo, FL, had experienced a tremendous slowdown in real estate sales. Consisting of approximately 110 units of luxury townhomes and oceanfront villa condominiums, the property had a remaining inventory of 14 units and outstanding debt owed to the bank. The on-site sales manager of the community had experienced difficulty in getting buyers to purchase in a time where there had been no recent comparable sales, and the developer needed to sell the remaining units in the community in order to cover lender obligations and move on to more profitable ventures.
The Solution
We knew attracting extensive interest for the auction and property would create competition amongst the buyers, renew confidence in market demand, and result in profitable returns for both the developer and lender, so we used an international marketing and PR plan to attract a wide pool of pre-qualified buyers. In a 30-day period, we received over 500 inquiries, and our on-site sales staff previewed the development to over 200 groups of people during the four day preview period – registering over 50 bidders for the auction. Buyers’ demand exceeded the initial offering, resulting in $9MMsales after a single afternoon.





















